Fiori Press Release
Contact:
Steve Rodden, Fiori
503.248.4764/stever@fioriinc.com
Fiori-Designed Products Launched by HP
PORTLAND, Ore. —
August 11, 2003 —
With the launch of two new Hewlett Packard printers, Fiori announces the completion of a comprehensive design program for HP’s Photosmart brand. Fiori’s work with HP spans contextual research, design and engineering.
The printers, the HP7960 and the HP7260, were designed in cooperation with HP’s Photosmart division in San Diego, California. The printers were featured as flagship products in HP’s announcement of a strategy to radically simplify technology to help people “enjoy more” — a move that extends HP's leadership in imaging, printing and home computing into the fast-growing digital photography and entertainment markets.
“Today marks a new beginning for consumers who have been turned off by the complexity of technology,” said Carly Fiorina, HP chairman and chief executive officer. “HP is using its unparalleled consumer knowledge and technical inventiveness to cut through the complexity and make technology a positive ingredient in people's lives — a way to connect, discover, entertain and get more things done.”
HP’s announcement of the “better together” strategy can be viewed at http://www.hp.com/hpinfo/newsroom/feature_stories/2003/03enjoymore.html.
About Fiori
Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.
About Hewlett Packard Corporation
HP delivers vital technology for business and life. HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium businesses.
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