Fiori Press Release
Contact:
Steve Rodden, Fiori
503.248.4764/stever@fioriinc.com
Coffey & Alvarez to Present at National Applied Anthropology Conference
PORTLAND, Ore. —
March 19, 2003 —
Jessica Coffey, Fiori’s Director of Research and Strategy and Anthony Alvarez, Senior Researcher spoke today at the National Conference of the Society for Applied Anthropology.
Coffey and Alvarez were invited to speak on the application of anthropological techniques in design research. The presentation was titled “How to Make Friends and Influence Designers – Field Research as an Input to Product Design”. The presentation explored how contextual research can be used to bring designers closer to the people who buy and use the products that designers create. The paper that accompanied the presentation focused on how researchers can better align themselves with design practitioners in the industrial design process. Specifically, what industrial designers want and need from research, how useful information is attained through field methods like observation and interviewing and how to impact design with information.
About Fiori
Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.
About SFAA
The Society for Applied Anthropology aspires to promote the integration of anthropological perspectives and methods in solving human problems throughout the world; to advocate for fair and just public policy based upon sound research; to promote public recognition of anthropology as a profession; and to support the continuing professionalization of the field. Through these activities, the Society strives to be a premier professional organization for anthropologists and other applied social scientists and with colleagues throughout the world.
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