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Steve Rodden, Fiori

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Fiori Designed Products Receive CES Innovation Awards

PORTLAND, Ore.

January 8, 2003

Two products designed in collaboration with Fiori have received coveted CES Innovation Awards. The honored products are the InFocus Screenplay 7200 Digital Home Projector and the HP Deskjet 5550 Home Printer.

The InFocus Screenplay 7200 is a high end home entertainment projector with high definition image quality that makes it a perfect fit for use in home media rooms. The HP Deskjet 5550 is a versatile inkjet printer, with a highly differentiated design targeted at home consumers. The HP 5550 was also cited by the New York Times as an example of the power of design in calling attention in retail stores crowded with products.

About Fiori

Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.

About CES Innovation Awards

The International CES is the world's largest consumer technology tradeshow. It drives the marketplace. It makes business easier to do. More than 2,000 exhibitors attract 100,000 attendees, 5,000 media representatives and 1,500 financial/market analysts. The CES Innovations Awards program recognizes consumer technology products that exhibit excellence in design and engineering. The Industrial Designers Society of America (IDSA) endorses and acts as advisors to the program.

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