Fiori Press Release
Contact:
Steve Rodden, Fiori
503.248.4764/stever@fioriinc.com
Fiori Works with InFocus on Home Entertainment Strategy
PORTLAND, Ore. —
November 1, 2002 —
Fiori, an award-winning contextual research and design firm, today announced completion of comprehensive research program for InFocus. Specifically, Fiori’s research provided a foundation for the development of InFocus’s product, retail and communications strategy for home entertainment.
To assist InFocus in the development of the home entertainment strategy, Fiori examined all aspects of people and home entertainment — how people buy products, how they perceive them and how they use them. Through the study of 40 American and European families, as they engaged in activities related to home entertainment, the research led to the discovery of ways to better support people as they play and entertain in their homes. The research also identified opportunities to make digital projection a natural part of people’s entertainment-related practices.
About Fiori
Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.
About InFocus Systems
InFocus® Corporation (NASDAQ: INFS), the worldwide leader in digital projection technology and solutions, enhances thinking, learning and creativity in boardrooms, meeting rooms and classrooms and delivers superior home entertainment experiences by vividly projecting larger-than-life images from multiple sources including computers, DVD players, and PDAs. From the smallest and lightest mobile projectors and feature-packed meeting room products to the finest and most compact home entertainment solutions, InFocus has garnered industry acclaim for design, functionality and intuitive solutions for its ASK™, InFocus®, Proxima® and ScreenPlay™ products.
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