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Steve Rodden, Fiori

503.248.4764/stever@fioriinc.com

Fiori Adds Research, Trends, And Interaction Design To Its Inventory Of Strategic Services

PORTLAND, Ore.

February 2001

Jennifer Wong, previously the Manager of Research and Trends at Nike's Equipment Group, is heading Fiori's new Research and Trends Group. She's joined by Jessica Coffey, previously Assistant Professor and Program Manager at NC State's Center for Universal Design, and Debbie Driscoll, who comes from Stanford's Product Design Program. The group will deliver consumer insight to help us develop products and services.

Seiya Ohta is the new Director of our Design and Interaction Group. He has significant experience in the areas of information architecture and navigation from his previous positions at Agilent Technologies and Hewlett-Packard, and will help us address usage issues affecting both product hardware and software.

About Fiori

Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.

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