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Steve Rodden, Fiori

503.248.4764/stever@fioriinc.com

Ben Richardson Joins Fiori

PORTLAND, Ore.

June 16, 2003

Fiori is pleased to announce that Ben Richardson will join the Fiori team. Richardson, who has a comprehensive background in the design of sports and outdoor products, will be working as a member of Fiori’s award winning design group. Prior to joining Fiori, Ben was with Modality in Utah, where he designed products for Burton, Airwalk, Black Diamond, Riot Kayaks, Timberland and Nordic Track. Ben received his Bachelor of Arts Degree in Industrial Design from Brigham Young University.

About Fiori

Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.

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