Fiori Press Release
Contact:
Steve Rodden, Fiori
503.248.4764/stever@fioriinc.com
Fiori Develops New Bike with Bigha
PORTLAND, Ore. —
May 1, 2003 —
Fiori proudly announces the completion of a comprehensive bicycle development program with Bigha, the world’s most innovative Bike company. The bicycle is completely new, designed from the ground up to meet the needs of real people, not just elite cyclists.
Fiori’s contextual research, industrial design and mechanical engineering teams worked with Bigha over the course of two years to develop the bike. Fiori conducted research on the road with cyclists, in bike shops, and in people’s homes and garages to uncover opportunities for problem solving and innovation. By delving into the goals, problems and aspirations of real people who cycle, the research guided Fiori’s development team as they created a striking design that communicates and delivers comfort and high-end performance.
About Fiori
Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.
About Bigha
BiGHA was born from a brain trust comprised of some of the region's best industrial designers, bike experts and engineers who listened to what people had to say about bikes and actually did something about it. They brought new solutions and unconventional bike technologies to the table. Every BiGHA bike is carefully crafted in BiGHA’s facility in Corvallis, Ore. and most parts are sourced and created in the U.S. In favoring quality over quantity, BiGHA believes better bikes can be built using U.S. craftsmanship and to ensure the best quality, the design and manufacturing process should be kept close to home.
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