Fiori Press Release
Contact:
Steve Rodden, Fiori
503.248.4764/stever@fioriinc.com
Fiori Creates New Product Design Language for LSIL
PORTLAND, Ore. —
April 1, 2003 —
Fiori, an award-winning contextual research and design firm, today announced completion of project for LSI Logic, one of the world’s leading technology and data storage companies.
Fiori worked with LSIL Storage Systems marketers and product developers to create a comprehensive storage products design language that better reflects the attributes of the LSIL brand. The result of the program is a completely new product look and feel that communicates the sophistication, speed and security of LSIL Storage System products.
About Fiori
Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.
About LSIL Storage Systems
Chances are, you’ll find LSI Logic Storage Systems at the heart of your information. LSI Logic Storage Systems, one of the largest and fastest growing storage companies in the world, builds and markets high performance storage controllers and sophisticated storage management software for today's data-intensive, multi-vendor computing environment. The company is headquartered in Milpitas, Calif. Manufacturing and research and development facilities are located in Wichita, Kan.; Austin, Texas; Milpitas, Calif.; Renton, Wash.; Boulder, Colo.; and Cork, Ireland.
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