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Steve Rodden, Fiori

503.248.4764/stever@fioriinc.com

James Owen Joins Fiori

PORTLAND, Ore.

February 4, 2002

James Owen brings his strong design management skills to Fiori as a new senior designer. Owen will lead design teams on behalf of clients including HP and Medtronic. Prior to joining Fiori, Owen spent two years at Ziba Design where he guided design projects for such clients as FedEx, Starbucks, Colgate, Thompson Consumer Electronics and Whirlpool. Previously he was a senior designer with Sharp Electronics where he managed product development from concept to production. He started his career as a designer with Design Fusion, a Texas-based consulting firm, where he specialized in the design of medical products. His work has earned both IDSA/Business Week Gold and a CES Innovation Award. Owen holds a bachelor of fine arts degree in industrial design from Kendall College of Art and Design.

About Fiori

Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.

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